| Skateboarding has become a popular extreme sport | | | | clothing brands producing innovative designs that |
| that is far removed from its days in the underground. | | | | have attracted the attention of those outside of |
| Skateboarding is now part of mainstream culture with | | | | their key demographic. |
| all aspects of the skating lifestyle infiltrating our | | | | Etnies shoes are a skateboarding brand that was |
| everyday lives. From Tony Hawk computer games to | | | | started by a professional skateboarder from France |
| The Simpsons movie it has become part of popular | | | | and Volcome clothing was started by a couple of |
| culture. One of the big success stories of | | | | skate and snowboarding fans. Etnies shoes have |
| skateboarding has been the transition of skate | | | | gone on to produce some of the most respected |
| clothing brands into high street stores. Skate clothing | | | | and trusted skate shoes whilst Volcome have |
| brands from Vans, Etnies shoes and Volcome clothing | | | | become the choice brand of the slopes with the |
| can all be found in high street sports shops. | | | | Volcome snow range. Both these skateboarding |
| Clothing brands like Volcome clothing and Vans shoes | | | | clothing brands are proof that by designing clothes |
| were originally founded by people that were involved | | | | and footwear to increase performance for a specific |
| in sports like skating and surfing. Thanks to their | | | | sport you can create a successful clothing brand. DC |
| understanding of these sports it has allowed them to | | | | Skate Shoes are another skate clothing brand that |
| produce skate clothes that meet the needs of the | | | | spends a large amount of research and development |
| average skateboarder and fit in with the skate | | | | of DC footwear. |
| clothes style. This has resulted in many of the top | | | | |